Case Study:
CupitorConsientia Services
Case Study:
CupitorConsientia Services
About The Client
CupitorConsientia is a management consulting and service corporation that believes technology should adapt to the way people think and provide clear benefits.
What I Did
Through competitive analysis I evaluated client’s position in the market and developed personas that helped in visualize logo as well as other graphical elements.
Project Sumary
The main objective of this project was to evaluate the existing logo and CupitorConsientia website and redesign it to reflect the company’s unique management consulting approach to global audiences.
Tools Used
-
Pencil and paper
-
Illustrator
-
InDesign
-
Photoshop
-
Axure RP Pro wireframing
-
Adobe InVision Prototypes
About The Client
CupitorConsientia is a management consulting and service corporation that believes technology should adapt to the way people think and provide clear benefits.
Project Sumary
The main objective of this project was to evaluate the existing logo and CupitorConsientia website and redesign it to reflect the company’s unique management consulting approach to global audiences.
What I Did
Through competitive analysis I evaluated client’s position in the market and developed personas that helped in visualize logo as well as other graphical elements.
Tools Used
-
Pencil and paper
-
Illustrator
-
InDesign
-
Photoshop
-
Axure RP Pro wireframing
-
Adobe InVision Prototypes
Responsive Evaluation
User Experience Strategy Process. Read more...
Responsive Evaluation
The following are some of the Website improvements I proposed:
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Update the current website to a responsive user friendly optimized website.
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Integrating social media as a way to communicate with customers.
-
Optimize content for specific devices viewing the website as well as SEO.
-
No zooming needed to read text on phones and tablets.
-
Improve user experience for visitors of your website.
-
Consistent, dual access to social media platforms whether you are on a phone or laptop (website URLs are the same).
-
Presenting recommendations to improve interaction with existing and potential customers.
Competitive Advantage
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End to end integrated services from conception to implementation.
-
Finding the best way your company can function with currently available resources.
-
Offer a more user friendly solution by learning about your business, your business needs and resources.
-
We help to discover your company’s goals and help you find a solution to any problem.
Success Measurements
CupitorConsiencia will measure the success of the website by improving the awareness of its service by applying the following changes:
-
Responsive Design (all browsers and smart devices)
-
Clear mission statement (what the service offers to the client)
-
Methodologies (how this will be accomplished)
-
Testimonials (proof of success record)
-
Selected keywords, phrases
-
Geolocation (map, address, telephone number)
Technical & Business Constraints
In order to address modern web design requirements, the CupitorConsientia website will adhere to the Responsive Design approach that would aim at crafting a site that would provide optimal communication tool, easy reading and navigation with a minimum of resizing, and scrolling across a wide range of devices from mobile phones to desktop computer.
Target Segment - Users
Typical visitor of the CupitorConsientia’s website are business owners, retail sector, franchise operations, charitable organizations, mutual societies, cooperatives, trade unions, credit unions, sports clubs, industry associations, retired servicemen’s clubs, telecommunications, strategic goods and services, natural resources and energy, politically sensitive business, broadcasting, demerit goods (alcohol), and merit goods (healthcare).
These individuals are looking at the website in order to decide who will provide the most innovative and unique solutions for their problems. These individuals may have already heard of CupitorConsientia, and are looking for additional information and company background for additional services information and verification. Their target audience includes:
Private Sector:
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Retail sector.
-
Franchise operations.
-
Sole trader.
Non-Profit:
-
Non-government organizations.
Public Sector:
-
Local governments and government agencies.
The following are some of the Website improvements I proposed:
-
Update the current website to a responsive user friendly optimized website.
-
Integrating social media as a way to communicate with customers.
-
Optimize content for specific devices viewing the website as well as SEO.
-
No zooming needed to read text on phones and tablets.
-
Improve user experience for visitors of your website.
-
Consistent, dual access to social media platforms whether you are on a phone or laptop (website URLs are the same).
-
Presenting recommendations to improve interaction with existing and potential customers.
Competitive Advantage
-
End to end integrated services from conception to implementation.
-
Finding the best way your company can function with currently available resources.
-
Offer a more user friendly solution by learning about your business, your business needs and resources.
-
We help to discover your company’s goals and help you find a solution to any problem.
Website Audit
Success Measurements
CupitorConsiencia will measure the success of the website by improving the awareness of its service by applying the following changes:
-
Responsive Design (all browsers and smart devices)
-
Clear mission statement (what the service offers to the client)
-
Methodologies (how this will be accomplished)
-
Testimonials (proof of success record)
-
Selected keywords, phrases
-
Geolocation (map, address, telephone number)
Competitors Analysis
Target Segment - Users
Typical visitor of the CupitorConsientia’s website are business owners, retail sector, franchise operations, charitable organizations, mutual societies, cooperatives, trade unions, credit unions, sports clubs, industry associations, retired servicemen’s clubs, telecommunications, strategic goods and services, natural resources and energy, politically sensitive business, broadcasting, demerit goods (alcohol), and merit goods (healthcare).
Private Sector:
-
Retail sector.
-
Franchise operations.
-
Sole trader.
Non-Profit:
-
Non-government organizations.
Public Sector:
-
Local governments and government agencies.
Persona...
After analysing all the information about target audience, behavioural needs and motivations, I created a fictional character. We selected three personas that easily represent the target audience; a corporate manager, a business owner and a medium size store manager. These personas helped us make decisions about the website's content priority.
Brand Identity & Tagline
Brand Identity & Tagline
"We help you to improve your businesses by providing end to end integrated services."
- Stakeholder
"We provide end to end integrated services."
- Stakeholder
"We help you to improve your businesses by providing end to end integrated services."
- Stakeholder
"We help you to improve your businesses by providing end to end integrated services."
- Stakeholder
"We provide end to end integrated services."
- Stakeholder
"We help you to improve your businesses by providing end to end integrated services."
- Stakeholder
Mood Board
I put together a collection of images, colour palettes, photography, samples of typography, concept ideas and graphics icons that will eventually evolve into the final product's visual style guide.
Mood Board & Style Guide
Icons Design
I designed icons for the website using illustrator. The idea was to create elegant lines to complement the simple yet elegant style we wanted to accomplice. The icons will be used as the graphic elements on the services area.
Web Icons Design Process...
I designed icons for the website using Illustrator. The idea was to create elegant lines to complement the simple yet elegant style we wanted to accomplice. The icons will be used as the graphic elements on the services area.
Logo Design
The final result shows the balance between the graphic element and the typography elements in a clean elegant way.
Logo Design...
The final result shows the balance between the graphic element and the typography elements in a clean elegant way.
Business Card Design
I designed a monochromatic coloured double-sided business card that is elegant yet pleasantly bright and eye-catching.
Business Card Design ...
I designed a monochromatic colouring, elegant and yet pleasantly bright and eye-catching Double-sided Business Card.
Sitemap
The sitemap helped to visualize the basic structure and navigation of a website.
Sitemap...
The sitemap helped to visualize the basic structure and navigation of a website.
Wireframe
Arranging elements, content and a simple navigation were some of the methods I used to create a visual representation that speaks to CupitorCosientia's audience.
Wireframe...
Arranging elements, content and a simple navigation were some of the methods I used to create a visual representation that speaks to CupitorCosientia's audience.
Page Prototype
Here are some examples of the final website design. My client is happy with the idea and the approach for the design. The PDF deliverable was used by the client to present it internally to get buy-in for budget to proceed with the website build and design.
Page Prototype...
Here are some examples of the final website design. My client is happy with the idea and the approach for the design. The PDF deliverable was used by the client to present internally to get buy-in for budget to proceed with the website build and design.
More Projects
Click on the images below to see more of my work.
More Projects
Click on the images below to see more of my work.
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Please click to download:
Thanks for browsing my graphic design portfolio. You will be able to download my UX Visual Design Portfolio and Resume by clicking on the buttons.
Please click to download:
Thanks for browsing my graphic design portfolio. You will be able to download my UX Visual Design Portfolio and Resume by clicking on the buttons.