Case Study:
Toronto Relief Line Alliance (TRLA)
Case Study: Toronto Relief Line Alliance (TRLA)
About The Client
TRALA is an organization advocating for the construction of the
Relief Line and to direct the Toronto Transit Commission to begin environmental assessments work for the Relief Line subway line.
What I Did
I commenced with the research and then with sketching and drawing ideas for the logo and the website. I created wireframes and subsequently developed the website in WordPress.
Project Summary
The objective of this project was to design
a logo and website that would visually reflect the organization’s dedication to advocating for a better and more user friendly public transportation system for the city of Toronto.
Tools:
-
Interviews
-
Pencil and paper
-
Illustrator
-
Photoshop
-
Dream weavwe
-
Word Press Content Manager
About The Client
TRALA is an organization advocating for the construction of the Relief Line and to direct the Toronto Transit Commission to begin environmental assessments work for the Relief Line subway line.
Project Summary
The objective of this project was to design a logo and website that would visually reflect the organization’s dedication to advocating for a better and more user friendly public transportation system for the city of Toronto.
What I Did
I commenced with the research and then with sketching and drawing ideas for the logo and the website. I created wireframes and subsequently developed the website in WordPress.
Tools:
-
Stakeholder Interviews
-
Pencil and paper
-
Illustrator
-
Photoshop
-
Dream weavwe
-
Word Press Content Manager
Gathering Ideas
My customer wanted to use elements that would represent the city of Toronto. I started to research and collect possible elements that could help me to start the design process.
Research & Gathering Ideas...
My customer wanted to use elements that would represent the city of Toronto. I started to research and collect possible elements that could help me to start the design process.
Logo Sketching
The next stage of the project was to start to develop ideas for the logo. During this process is where all my creativity comes into play. The challenge was how to simplify the concept of a city, subway line and the organization name.
Logo Sketching...
The next stage of the project was to start to develop ideas for the logo. During this process is where all my creativity comes into play. The challenge was how to simplify the concept of a city, subway line and the organization name.
Logo Drawing
The next step was to find the way to recreate the skyline in Illustrator. I draw rectangles and positioned in front of the image and repeated as many time it was necessary to achieve the desired shape of the skyline.
Logo Drawing...
The next step was to find the way to recreate the skyline in Illustrator. I draw rectangles and positioned in front of the image and repeated as many time it was necessary to achieve the desired shape of the skyline.
Logo Design
This final version of the logo is the ideal representation of this organization. The logo is powerful but yet stylish and clearly depicted the idea of the subway transportation in Toronto.
TRLA Logo Design...
This final version of the logo is the ideal representation of this organization. The logo is powerful but yet stylish and clearly depicted the idea of the subway transportation in Toronto. The New subway propose line is represented in red colour line below the Toronto Skyline.
Wireframes
Arranging elements, content and a simple navigation were some of the methods I used to create a single page website for all the information and a separate one for the volunteering forms.
TRLA Website Wireframes...
Arranging elements, content and a simple navigation were some of the methods I used to create a visual representation that speaks to TRLA's audience. My client requested a single page website for all the information and a separate one for the volunteering form.
Website
Strong calls to action give visitors the opportunity to inform themselves better and learn more about the ways they can contribute, volunteer their time, and do more to help out promoting this cause. Please click the link www.relieflinealliance.ca to visit the TRLA webpage.
TRLA Website...
The purpose of the website is to inform users the need to become more active and advocate for better transit system and to promote The Relief Subway Line. Strong calls to action give visitors the opportunity to inform themselves better and learn more about the ways they can contribute, volunteer their time, and do more to help out promoting this cause. The website was built using wordpress content management system. Please click the link www.relieflinealliance.ca to visit the TRLA webpage.
More Projects
Click on the images below to see more of my work.
More Projects
Click on the images below to see more of my work.
CupitorConsientia
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CAD/CAM FX
Case Study
Foresters
Financial Insurance
FX Veneers
Dental Laboratory
Arassari Trek
Tours
George Brown
College
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Thanks for browsing my graphic design portfolio. You will be able to download my UX Visual Design Portfolio and Resume by clicking on the buttons.
Please click to download:
Thanks for browsing my graphic design portfolio. You will be able to download my UX Visual Design Portfolio and Resume by clicking on the buttons.