If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion.You can use various techniques like giving discounts on the product, offering 1 + 1 free schemes, etc etc. In marketing, sales promotion is one of the four aspects of promotion. Sales promotion includes techniques like free samples, premium on sale, sales and dealer incentives, contests, fairs and exhibitions, public relations activities, etc. Along with advertising, public relations and personal selling, sales promotion is one of four key tools for marketing communication. There are many ways marketers can go about promoting a product or service, but it requires strategic research into the target audience and where to find them. Under this selling method, the offer is available to the customers for a fixed term only and not throughout the year i.e. Sales promotion is equally important to producers, middlemen and consumers. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. What is sales/marketing promotion? The producers have spent much more amount on sales promotion than on advertisement. Nonetheless, there are different ways organizations promote their products or even an idea or cause. Sales promotions are those activities, other than advertising and personal selling that stimulate market demand for products. The role of promotions is an integral part of the marketing mix. Sales promotion is a type of Pull marketing technique. Marketing specialists have mentioned that use of sales promotion has dramatically increased in past decade. If you continue browsing the site, you agree to the use of cookies on this website. In general, promotions tend to focus on how to attract the attention of consumers and motivate them to take action or make a purchase via eCommerce or other channels. Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Advertising & Sales promotional strategies in rural market Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. The importance of sales promotion is the unique role it plays in the marketing mix. In particular, it enables the marketer to add time urgency and other behavioral influences to the promotion campaign. Sales Promotion refers to a marketing tool that helps in initiating sales, by employing special incentive scheme for a limited period to lure the prospective customers of the target market, to undertake an action. The role and importance of sales promotion can be discussed as follows: The purpose of promotion is to create and promote awareness, create interest, and generate sales or prompt a favorable response.

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