(p. 13) The doubling of EPS within 5 years with increases in each intervening year is called a(n): 57. The idea must not follow obviously from previous inventions. You have already completed the quiz before. Which of the following is not method of job costing ? Your email address will not be published. if(is_plugin_active('disable-admin-notices/disable-admin-notices.php')) { (p. 4-5) Some business decisions are strategic and therefore deserve strategic management attention. A. 46. If firms do not innovate, they are doomed. 7. 11.All of the following are disadvantages of customerization EXCEPT that ________. 10.________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice. 47.With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. 18.Men and women tend to have different attitudinal and behavioral orientations, based partly on genetic makeup and partly on ________. 49. Cost and Management Accounting-615A Multiple Choice Questions. 12.Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________. (p. 3) Which of the following is an element of a firm’s remote external environment? (p. 6) In the middle of the decision-making hierarchy is the _____ level. (p. 6) Which strategic level is typically responsible for developing annual objectives and short-term strategies? 6.Procter & Gamble has many soap brands. A comprehensive database of more than 20 strategic management quizzes online, test your knowledge with strategic management quiz questions. 65.You have decided to take a purchasing approach to segmenting a proposed business market. Then each item will be presented along with a select menu for choosing an answer choice. 64. (p. 14) Broad, precedent-setting decisions that guide or substitute for repetitive or time-sensitive managerial decision making are called. return $plugins; ANSWER: C 2. 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Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika? (p. 8) According to Henry Mintzberg, very large firms typically use the _____ mode of strategic management. // Hide disqus plugin Your email address will not be published. (p. 16) Influential individuals and groups that are vitally interested in the actions of the business are called. 49.Johnson & Johnson broadened its target market for its baby shampoo to include adults through ________. (p. 14) Long-term objectives are principally attained through: 61. Problems in observing innovativeness mean that psychometric tests cannot be calibrated. Southwestern hotels are more rustic. (p. 8) The planning mode refers to the, A. 4.1 The extra benefits that give the product an edge in the marketplace, 4.2 The set of features combined in different ways to provide the basic benefit, 4.3 The fundamental benefits expected by the customer, 4.4 A term not used by Kotler and colleagues. Once you have completed the questions, click on the 'Submit Answers for Grading' button at the bottom of this page to get your results. You must sign in or sign up to start the quiz. 47. Competition stimulates investment, cost reduction and general improvement. Project Management Multiple Choice Questions (MCQs) Test with Answers. (p. 13) Which of the following is a generic strategy option? (p. 5) Strategic decisions ostensibly commit the firm for. (p. 3) Strategic management compromises nine critical tasks. 23. 65. a.it requires more prior information about the customer than most customers are willing to share, b.it is difficult to implement for complex products, c.it can raise the cost of goods by more than the customer is willing to pay, d.some customers don’t know what they want until they see the actual product, e.the product may be hard to repair and have little sales value. D. profit analysis. (p. 14) The general plan of major actions through which a firm intends to achieve is long-term objectives is called its: 63. (p. 6) The top of the decision-making hierarchy comprises all of these EXCEPT. The answer choices are lettered A through D. The items are numbered 1.1 through 1.4. 58.If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the ________ market. (p. 11) Which of the following is a major function of the strategic management model? (p. 6) Decisions at which level of management tend to be more value-oriented and conceptual? 54. The board of directors deriving corporate goals, B. (p. 8) Corporate-level decisions are characterized by: 34. Chapter 5: Activity-Based Costing and Cost Management Systems MULTIPLE CHOICE QUESTIONS (p. 13) The external environment consists of: 53. } Therefore, the odds against success are about 25 to 1. 64.Users of a brand can be segmented into several groups based on the strength of commitment to the brand. 26. The mission statement must express how the company intends to contribute to the societies that sustain it, 51. (p. 5) Which of the following applies to strategic issues? Assessment of the company’s external environment, C. Selection of a particular set of long-term objectives and grand strategies, D. Evaluate the success of the strategic process. Basic objectives of cost accounting is_____. Registration must occur before development starts. (p. 6) At Office Supply, Inc., ____ -level managers would be responsible for determining whether the company should be involved in home furnishings or electronic appliance businesses, where as ____ -level managers would be responsible for determining how the firm will compete in the selected product-market arena. A responsibility centre in which a manager is accountable for costs only is called : The techniques and process of ascertaining costs is called. (p. 6) Typically how many strategic decision levels are in the corporate decision-making hierarchy? _______consists of machines and/or persons which carry out the same work. Is not likely to have a significant impact on long-term prosperity of the firm, C. Necessitates considering factors in the firm’s external environment. B. financial audit. (p. 4) Strategic management involves the _____, directing, _____ and controlling of a company’s strategy-related decisions and actions. The answer choices are lettered A through D. The items are numbered 4.1 through 4.4. 11. Managers must be trained to minimize the negative impact on operational responsibilities by scheduling their duties to allow the necessary time for strategic activities, B. Answer choices in this exercise appear in a different order each time the page, Chapter 17 Innovation: from ideas to customer benefits.

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