3 Touching 2 out of 3 Indian consumer b) Indirect coverage: Villages closer to larger urban markets have been targeted. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... No public clipboards found for this slide. Cello pens are smear free and free smooth while writing. We have also assumed that this will dominate approximately 40 percent of the total market share. The vast variety of products with known brand names like Good day, Marie, Cheese, butter etc make up the core product portfolio of Britannia. The report studies the market for the Axe range of Deodorants in India. 961.26 Cr and for 2011-12 was 1107.28 Cr. 3. Now customize the name of a clipboard to store your clips. < Lever Ayush.. |   | Liril 2000.. > | save Save SWOT Analysis of Hindustan Unilever Ltd. For Later For Later 10 10 upvotes, Mark this document as useful 2 2 downvotes, Mark this document as not useful Embed USP | Lifebuoy provides 100% better protection from germs as compared to ordinary soaps | It explain the about Industry Trends of FMCG industry, PEST Analysis of FMCG Industry, Competitor Analysis of HUL, SWOT analysis, Company Description, General Information about Hindustan Lever, it's Finance performance, SWOT analysis of HUL and Various Strategies employed. Also their focused mark, India is one of the biggest stationary markets in the world as its rate of growth is exceptional. Strengths in the SWOT analysis of Hindustan Unilever (HUL) 1) Brand visibility – From soap to mineral water, HUL is shaping the life of 1.3 billion people daily. Cello pen is an Indian company and was founded in the year 1995. Soaps and Detergents This segment main driving factor for the revenues of HUL as it contributes approximately 49 percent of the total revenues. Parent Company | HUL | We were intrigued by this fact. 1 A 52 % Owned Subsidiary of Anglo Dutch gaint Uniliver Latest technolo, Strengths in the SWOT analysis of Hindustan Unilever ( HUL ), Weaknesses in the SWOT analysis of Hindustan Unilever ( HUL ), Opportunities in the SWOT analysis of Hindustan Unilever ( HUL ), Threats in the SWOT analysis of Hindustan Unilever ( HUL ), Marketing - SWOT Analysis For Various leading Brands, SWOT analysis of Hindustan Unilever – HUL SWOT analysis, SWOT analysis of Dettol – Dettol SWOT analysis, Marketing Mix Of Cello Pens – Cello Pens Marketing Mix, SWOT analysis of Microsoft – Microsoft SWOT analysis, SWOT analysis of Vaseline – Vaseline SWOT analysis. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. From cleanser to mineral water, HUL is forming the life of1.3 billion individuals day by day. Personal Products Personal Product contributes to 30 percent of the total revenues. However, the increase in prices and high inflation has impacted the growth of segment but with the presence of strong brands like - Pond‘s, Axe, Dove, CloseUp; Mass – Clinic Plus, Fair & Lovely; Popular - Sunsilk, Vaseline, Pepsodent etc across categories like - hair care, grooming, oral care, skin care, cosmetics & services etc will help the company to be the key beneficiary with the rising income levels and growing demand because of changing lifestyle. For example, in terms of market share for fairness creams, Fairever brand has a market share of 9.5% as against 62% of Fair & Lovely. Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. If you continue browsing the site, you agree to the use of cookies on this website. If you wish to opt out, please close your SlideShare account. HUL has always revamped its products to meet the changing needs of the We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Marketing Mix Of Cello Pens – Cello Pens Marketing... Marketing Mix of Duracell – Duracell Marketing Mix, Marketing Mix of Diet Coke – Coke Marketing Mix. * 6 100 factories in India-manufacturing its diverse product range ABSTRACT Axe, a brand marketed by M/S. This report also discusses the 4 p’s of the brand giving details of the promotion techniques and the channels adopted by the company and the SWOT of the company which is followed by the recommendations. Tagline/ Slogan | Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha | Being in shopper products advertise withits 20 buyer classes, for example, cleanser, tea, cleansers, cleanser and so onand each having enormous arrangements, helped HUL in consuming the huge rackspace of Grocery/departmental stores which itself clarifies theacknowledgment/request of their items in the market. Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. Threats in the SWOT analysis of Hindustan Unilever (HUL) 1) Competition in the market: With increasing number of local & national players it’s becoming very hard for the companies to differentiate themselves from others. 7 Headquarter-Mumbai www.redporn.com, It has over 35 brands in different segments like soaps, detergents, skin care, shampoos, teas, packaged foods, ice cream and water purifiers. Therefore, we expect the growth of this segment to be at 17-20 percent. Lifebuoy | It offered quality writing, clear flow and highest standard of writing tool was born. Learn more. A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL, that it covers the entire salary cost of the company. It started its operations with a single model titled  Clear Pen. Looks like you’ve clipped this slide to already. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. Sector | FMCG | Market share of F&L is on an average. The Company has over 16,000 employees and has an annual turnover of INR 27408 crores (financial year 2013 - 2014).HUL works, com/company/2989003/ If you continue browsing the site, you agree to the use of cookies on this website. Brand Cello captured the market with German and Swiss tips ink. Employee Benefits Expenses for 2010-11 was Rs. in soaps and detergent have helped the company to dominate the market and gain a significant position. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Segment | Personal, Project Background In the year 2015, the month of December it was bought over by global company BIC. Besides, we wish to do a comparative analysis of different competitors: their market share, retail outlets and strategies to penetrate the oral care market. The Lux brand now has, 1. Some of the main competitors of cello pen in market are as follows- GM Pens Linc Jineshwar (Montex) ADD Product in the Marketing Mix Of Cello Pens : The cell has a broad portfolio of excellent products. Similarly, Spinz talcum powder had a market share of 4.27% in 2004 as against 55% market share of HUL. One of the strong points in the SWOT analysis of Dettol is its product as well as its brand equity. 4 20 distinct categories- Home and personal care products,food and beverages Introduction Markets have been segmented based on their accessibility & business potential. As of 2020, HUL (Hindustan Unilever Limited) is one of the leading brands in the FMCG sector. Dettol is one of the top brands from the house of Reckitt benckiser. 1. High Brand Recall:  Because of its presence across range of bakery products like biscuits, rusk, cakes & dairy products like milk, butter & cheese etc., their shelf visibility is high. Scribd will begin operating the SlideShare business on December 1, 2020 After discussing these salient features, we would give our recommendations for the entry of P&G, Executive Summary………………………………………………………………...……….2 Segmentation, Target Market and positioning…......................................3 Competitor Analysis………………………………………………………………………….5 Perceptual Map…………………………………………………………………………………7 Industrial Analysis…………………………………………………………………………….8 Market Environment……………..…………………………………………………………..9 SWOT Analysis…………………………………………………………………………………10, launches and developments. www.youporn.com Swot Analysis Of HUL 1948 Words8 Pages 1. c) Streamline: Leveraging the rural wholesale market to reach markets inaccessible by road. The brand has a great reputation in both national and international market for offering a wide range of products, foreign technology and state-of-art components. HUNDUSTAN UNILEVER LIMITEDType public company BSE : HUL .Founded 1933.Headquarters Mumbai.key people harish manwani (chairman), Nitin paranje ( CEO & MD).Industry fast moving consumer goods.Products home & personal care, foods , … consumer without compromising on the quality. 2) Market leader in consumer … 54.3% market share. will cater to the complete Axe line of deodorants, product specifics will be restricted to the bodyspray segment alone.

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