Create an account so you'll have a place to store your favorites. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. Oddity is seeking to disrupt the legacy beauty and wellness market by replacing the in-store experience with product recommendations driven by artificial intelligence and data. fantastic service. Let me know if their are any make up looks you want me to try. But the wearability is still excellent on this because I feel like it gracefully fades rather than removes in patches or slides off my face like other foundations. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. ', 'Large palettes with rows of never-ending colour ways can feel overwhelming for even the most seasoned of make-up fans, so this won me over instantly because it was so simple to use. Arriving in gorgeous, Il Makiage-branded palettes, I was so excited to test out the brand's beautiful eyeshadow quads. Data is a real-time snapshot *Data is delayed at least 15 minutes. WH Beauty Editor Perdita Nouril had a play with the products. GLAMOUR deputy beauty editor tried it twice, once in natural daylight with no makeup on and was recommended N4.75 (a beige with neutral undertones for light skin, it looks as though it has more pink in the base than the Il Makiage foundation) which matched her skin with no tidelines whatsoever. Find many great new & used options and get the best deals for il makiage woke up like this foundation shade 40 at the best online prices at eBay! No matter what method I use to apply it, it takes a mere minute to apply this to my entire face. I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! I absolutely love the bendy brush too, which allows you to really curl your lashes. Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . Its not too much out of the gate that its hard to blend or feels thick or heavy, but I can build it up to be exactly the type of coverage that I want. You get a little more bang for your bucks. Vegan However, if you do find your recommended match is wrong, the brand allows for customers to return the foundation, in any condition, within 60 days, and receive a full refund, so you can try the quiz again or cut your losses. Lauren's current foundation: Glossier Perfecting Skin Tint in G11, 20, or Too Faced Born This Way in. I was incredibly excited to put it to the test throughout an entire workday. In my experience, they tend to last longer than dewy finishes. But any that you send back, you won't be charged for. #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! I hope you liked this video. What does it have that Il Makiage doesn't? Its actually bonkers how well this matches me. The pandemic and subsequent multiple lockdowns have meant for the better part of a year weve shifted our shopping habits to almost solely online. And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. In fact, we skipped concealer, even on our dark circles and blemishes. "But I think we'll keep an eye on it now.". However, for it's price point, there are cheaper products that work just as well. Woke. This amount is subject to change until you make payment. Upon first using this product, I found the colour and texture to be slightly clumpy because I applied it how I'm used to applying a brow pen. Paraben- and phthalate-free Dermatologically tested Learn More. 7 Things Every Woman Should Know About Her Period, Drinking Tea Balanced My HormonesHeres Everything You Need to Know, Is It Too Soon to Move in Together? I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. Though I was skeptical about its accuracy, it matched me perfectly. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. Shade #Fair Almondine - Deep beige with yellow undertone Add to Cart. Overview Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers are generally satisfied with their purchases. But Il Makiage made a name for themselves with this foundation, and I can see why. But every so often, Im hit with an ad so targeted and so enticing that I finally bite the bullet and press add to cart. Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. IL MAKIAGE uses a unique PowerMatch algorithm which utilises machine learning functions to precisely match complexion products. As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. Sign up to the WOMEN'S HEALTH NEWSLETTER, Bella Hadid uses positive affirmations for anxiety. The Woke Up Like This Flawless Base Foundation is worth the hype. I have tried many foundations in my day and it takes quite a bit to impress me, especially something with a higher price tag from a brand Ive never tried before. According to the brand, one of the "dont's" for this foundation is blending with your fingers. "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. I like my foundation to just look like my skin. Id consider myself a medium skin tone with an olive undertone, and this shade definitely delivers. In fact, the foundation is so popular, it's amassed over 90,000 reviews: the single most-reviewed beauty product online in the US. I usually wear makeup three to four days a week. This has the perfect amount of medium coverage. "The PowerMatch algorithm utilizes machine learning to precisely match a consumer's foundation with more than 90 percent accuracy, without ever seeing their face," brand reps tell us. They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention. One product that got to me? If youre looking for a medium to full coverage foundation that doesnt feel thick, heavy or hard to blend, this is ideal. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. The Woke Up Like This foundation more than met our expectations, providing us with one of the best matches for our skin tone we've ever had. Its the Goldilocks of foundations. We may earn commission from some of the retailers, but we never allow this to influence selections. Mattifies skin and absorbs excess oil and shine, without drying you out This amount is subject to change until you make payment. Read more: Best vegan foundations for every skin type. 2023 CNBC LLC. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. ilmakiage.com 35.00 SHOP NOW Not many powder highlighters can deliver the dewy, almost wet-look gleam that this one does. added to . Hi Everyone! Sweat and humidity proof Check out our foundations, concealers, blushes & bronzers, highlighters & contours, powders & more. Active ingredients: Hyaluronic acid, Vitamin E, Clean: Yes, but it does contain PEGs which are on Byrdie's "maybe" list. I prefer a gel-like foundation that is neither too liquid-y nor too thick, and this hits it out of the park on the texture front. Black Card Lift Curl & Lengthen MascaraUK: 25 - buy hereUS: $26 - buy here, Pros: Bendy brush, not clumpy, long lash effect. The finish looks just like my skin when it has a little bit of moisturizer on it. This is the IL MAKIAGE foundation in the shade #105. At $45, I wasnt ready to throw my money at something Id never seen someone I trust try before and I pretty much only wore dewy, medium-coverage products for years, which made this an immediate no in my book for a long time. Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. The tube is a bit more boxy than the Lip Slip, giving a more luxurious and glamorous feel. 100% Cruelty-Free Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. They give us 14 days for returning products (it's counted from the day we receive the products). In short, these are quality eyeshadow palettes. This way, you scroll through a whole host of influencers showcasing make-up looks before choosing one you like you're then presented with all the products used to create that look. . The Tel Aviv-founded company looks like it could even be preparing for an initial public offering, despite rising uncertainty in markets and the economy, experts told CNBC. Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. Despite that, we cant fault the foundation formula that Il Makiage has perfected, thanks to its flawless coverage thats lightweight and long-lasting. This company responds to reviews on average within 6 days Positive reviews (last 12 months): 81.3% View ratings trends 37 See all photos IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. RAW NO FILTER VIDEO!!! Don't forget to like and subscribe. Trying out a new foundation can feel scary but you can really rely on Il Makiage's PowerMatch algorithm to find your best skin tone match. I can spot gimmicks and marketing tactics, and I have a strong eye for what products I actually want to try and what is just a blip on my radar. I Tried Sona Beauty's Golden Touch FoundationHere Are My Honest Thoughts, Here's Exactly How to Make Your Makeup Sweatproof, MAC's Studio Fix Fluid Foundation Is as Camera-Ready as Ever, Shades for Days: 12 of the Best Foundations for Dark Skin, We Tested 32 Setting PowdersThese 14 Are Worth Buying, Fenty Beauty's Soft Matte Foundation Kept My Skin Shine-Free in the Georgia Heat, The 15 Foundations Celebrity Makeup Artists Use on All Their Clients, Reviewed: Nars' Sheer Glow Foundation is a Lightweight Must-Have, Haus Labs' New Foundation Is Worth The TikTok Hype, e.l.f. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. Il MAKIAGE Icon came very close though, the brush is brilliant at separating lashes so that they fan out nicely and look fluttery. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. No matter your foundation preferences, this product could definitely find a spot in your makeup bag. Wet-Look gleam that this one does liquid formula has exceeded my expectations keep eye. Base foundation is 100 per cent all the more reason to treat yourself concealer, on! Be charged for this to my entire face definitely find a spot in your makeup bag send... But any that you send back, you wo n't be charged for medium to coverage! 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