Case Study:

CAD/CAM FX Dental Laboratory

Case Study:
CAD/CAM FX Dental Laboratory

About The Client

CAD/CAM FX Dental Laboratory is an industry leader that employs the latest innovative techniques such as 3-D scanning, 3-D milling, and 3-D printing.

What I Did

I researched my client’s competitors and the market. I visualized my ideas by sketching them. The challenge was to capture the 3-D scanning in a simple graphic design that it could be used for logo.

Project Summary

CAD/CAM FX Dental Laboratory came to me in search of a visual identity for their company. They wanted the new logo and identity to
target Dental Offices, Dental Implants specialist and Dental surgeons students.

Tools Used

User Research
Stakeholder Interviews
Pencil and paper

Illustrator
Photoshop
InDesign

About The Client

CAD/CAM FX Dental Laboratory is an industry leader that employs the latest innovative techniques such as 3-D scanning, 3-D milling, and 3-D printing.

Project Summary

What I Did

Tools Used

User Research
Stakeholder Interviews
Pencil and paper
Illustrator
Photoshop
InDesign

Style Guide

I started researching the project which included looking up their competitors, researching the dental implant industry and the new technology on 3D scanning, 3D design and 3D milling.

Research, Mood Board & Style Guide...

I started researching the project which included looking up their competitors, researching the dental implant industry and the new technology on 3D scanning, 3D design and 3D milling.

Logo Sketching

After completing the initial stages of the research, I got more involved in the creative process. I started by using pencil and paper as that is the best and quickest way of visualizing any new idea. These sketches helped me to visualize various possible design concepts.

Logo Sketching...

Logo Drawing

After I had some strong concepts on paper, I began to to draw the ideas out on Illustrator. The challenge was how to best represent the mesh look and feel on a simple graphic design that I could use for the logo. Below you can see some of the tooth graphic drawing, done on Adobe Illustrator.

Logo Drawing...

Design Process

The next stage of the project was to experiment with different versions for the logo. During this step I could see what combinations of the logo elements work best. I wanted to achieve a good balance between the graphics and the content.

Design Process...

CAD/CAM FX Logo

The design achieved a good balance between shape, typography and colour. I presented the logo to the client and was well-received. Next step of this project was to design the letterhead and business card as well as the doctor’s prescription forms and packaging labels.

CAD/CAM FX Logo...

After going through all the design process and repositioning of the graphic and text elements, I was pleased with the final logo design. The design achieved a good balance between shape, typography and colour. I presented the logo to the client and was well-received. Next step of this project was to design the letterhead and business card as well as the doctor’s prescription forms and packaging labels.

Visual Identity

This simple letterheads works great for my client. I took the graphic element of the logo, increased the size and used the graphic element as a watermark. I tried to recreate the 3D scanning mesh.

Visual Identity and Stationery Design...

This simple letterheads works great for my client. I took the graphic element of the logo, increased the size and used the graphic element as a watermark. I tried to recreate the 3D scanning mesh.