wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading as a result of consumers’ changing needs and preferences. trailer Indeed, smartphones are redefining the landscape of consumption from Manker, A. The thesis will look into products introduced within the last two years. 2013 was finally the year of mobile. online platforms is shopping. 0000008765 00000 n Innovative mobile marketing via smartphones: Are consumers ready? This nationally representative survey data is used to show demographic and cultural differences, and substantiate our hypotheses about the links between use and privacy concerns. Design/methodology/approach – A sample of 330 young consumers in Hong Kong recruited online is chosen. (2014). The result shows that three variables that are product features, brand name and social influence have significant relationship except one variable, product sacrifice that has no significant relationship with purchasing intention. Findings As Mobile marketing is still relatively new (compared to other media) there is still huge experimentation and variation in approaches by brands and agencies to mobile marketing. [��p�����A��q�F��U��f���� ���' What Is Guerrilla Marketing? The goals are still the same: attract new customers, retain loyal customers, and build sales. The study reveals some major antecedents of mobile marketing acceptance among the youth consumer in China. This research provides companies with important insights into the factors that may encourage consumer acceptance of mobile phone marketing. – The brand image, product quality, and cost of goods sold in the export markets are found to be the most important competitive advantage factors leading to success in the export markets, whilst the ability to understand consumers' needs and wants, and developing strong relationships with consumers in the marketplace are found to be important skills associated with success in the export markets. Purpose – The purpose of this paper is to examine factors affecting consumers’ acceptance of, This study aims at developing a business innovation model for manipulating tactics and changing consumer behavior on mobile phone operators in Bangladesh. 0000003051 00000 n 0000002126 00000 n The authors investigate how competitive environment affects the strength of the market orientation-performance relationship and whether it affects the focus of the external emphasis within a market orientation—that is, a greater emphasis on customer analysis relative to competitor analysis, or vice versa, within a given magnitude of market orientation. �¤�� 4K�I��FGL;�,OP��(2���hY��灴2��E$�5(7-�T`���¸�I�!�����G���}��L ���~�������V�F.��"Us�2? have facilitated the performance of many tasks online. at: A framework for determining marketing program standardization is introduced. mobile phone marketing in Hong Kong. <<8CD8426D315DAE4A820334BCE13DD7A8>]>> This chapter aims to contribute to extant studies on how smartphones impact on '��q(��} One of the major activities taking place on such 0000001603 00000 n It has been inferred that the primary reason for this exceptional growth has been the product quality at a cheaper rate with a focus on customer feedback and requirements. What Is Guerrilla With the intense development and growth of China's mobile communication and technology industry, many manufacturers have come up to take advantage of the growing market of mobile phone users. In such a condition, developing a masterly designed mobile marketing strategy is significant for your business. 0000001960 00000 n Their results provide very limited support for a moderator role for competitive environment on the market orientation-performance relationship. DOWNlOAD iiihundreds of plans for these marketing activities at www.MarketingMO.com. Keywords: consumer innovativeness, risk acceptance, social influence, perceived usefulness, acceptance of mobile marketing, adoption of mobile commerce, Journal of International Business and Economics, finally to find out the ways of sustainability of existing phone operators. to online marketspace. The paper also reveals that the export managers' knowledge is the key resource that differentiates successful export companies from unsuccessful ones. The Marketing strategy of HUAWEI Smartphone in China Weiyi Xia1 Dr. Zhixia Gan Abstract With nearly ten years rapid growth of China communication industry, the mobile phone has become an indispensable part of daily life. Mobile Marketing Case Study Mobile Marketing Mobile marketing provides a wealth of opportunities and channels for brands to reach and target their audiences. What is Mobile Marketing Strategy? between Xiaomi and Samsung has increased. Marketing? In an attempt to establish a research agenda on the standardization issue, the author develops research propositions for each factor. Recent studies have shown evidence of a positive relationship between market orientation and performance. 0000004793 00000 n The conceptual model is tested using partial-lease square structural equation modeling (PLS-SEM) analysis. This has led to the birth of many of the world's famous mobile phone brands. influencing purchasing intention of smartphone among university students. People use their mobile phones to not only remain in contact, but also for reading the review of the products, knowing about the new products in the market, and of course online purchasing. Design/methodology/approach – The study is based on an online survey of 428 respondents. This study aims to investigate consumers' willingness to accept marketing through their smartphones. Smartphone Market by Xiaomi. "{H�Sd�����l��k��������=���G�]�Ox�ȍ��:��,���,�#ʦ 0000004395 00000 n The smartphone is becoming 0000012519 00000 n the consumption process. That being said, let’s look at how you can go about developing a mobile marketing strategy. & Upadhaya, S. 0000369134 00000 n The results show that a firm manufacturing strategy should consider know-how and customer focus on their manufacturing capability transformation to get information related to product life cycle and costs of technology and opportunity lost. The paper specifically and separately analyzes the companies' export resources, export skills, and export competitive advantages in order to identify the discrimination effects of each variable. This could reveal how customers really want to engage in mobile marketing. 0 0000011934 00000 n Research for Information Market research related to your business is the first step. A Complete Guide to Mobile Marketing for 2014 3 Introduction This guide to mobile marketing is a combination of our own efforts at TapSense, as well as work from some of the most insightful and influential minds in the mobile marketing industry. . These online retailers, promoted a unique marketing approach to appe, forums were used to connect with the target, the internet about the company, its produc, services it provided. ResearchGate has not been able to resolve any citations for this publication. encourage customers to go for impulse buying. Mobile Marketing Association Version 1.3 www.mmaglobal.com Page 3 Understanding Mobile Marketing Technology & Reach of 17 Table 2: Mobile Phone Features Used by US Mobile Phone Owners by Age March 2006 (% of respondents) 18-29 30-49 50-64 65+ Text Messaging 65% 37% 13% 8% Source: www.emarketer.com Short Code Development Time and Cost The entire process of obtaining a CSC – … by MIT technology, marketing strategies of Xiaomi and to find out its, impact success of any firm.

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